Deep Cleansing Shampoo
- Free from sulfate surfactants, parabens & silicones
- It’s a cleanser
- It removes impurities and gets rid of build up greasiness
We’ve added a specially selected sulfate-free surfactant (C14-16 Olefin Sulfonate), which is a well-known cleansing agent with the ability for high foaming and a well emulsifying properties. The formula mixes well with water to remove dirt, oils, and pollutants so they can be rinsed way.
About the Brand
Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Thoughtful hair care products are a combination of cutting-edge science, carefully chosen ingredients and a journey of constant discovery. These elements found their way into Authentic Beauty Concept's highly effective formulas.
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